Establishing motion principles to guide project teams in making informed decisions about using motion in digital projects.
Help project teams at Westpac navigate the complexities of incorporating motion into their digital experiences while ensuring consistency, accessibility, and alignment with brand values.
Requirement
Create clear and actionable motion design principles that assist teams in determining when and how to use motion effectively in their projects.
User Research
We conducted:
Researched industry best practices and user expectations for motion design.
Collaborated with cross-functional teams to identify pain points and opportunities related to motion use.
Defined and documented a set of principles, along with visual examples, to make decisions easier for teams.
Key Findings:
Motion can significantly enhance user engagement but must be purposeful.
Accessibility is critical; motion must not hinder usability for any users.
Teams benefit from having clear, reusable guidelines to streamline the design process.
Does the manual check-in process hinder patient
experience and clinic efficiency?
Ideation
Focused on integrating a QR code system that was familiar and accessible.
Wireframing
Outlined the steps involved in the check-in process from a patient's perspective.
Prototyping
Developed a web-based interface that was tested internally.
Refined
Refined the interface based on direct feedback from testing phases.
solutions
We Developed
Purpose-driven motion
Defined criteria for when motion should be used to enhance clarity and progress.
Guiding principles for accessibility
Outlined how to implement motion in ways that accommodate diverse user needs, including those with low vision or vestibular disorders.
Lottie vs. Native Decision Framework
Provided teams with pros and cons of Lottie and native motion approaches, helping them choose the right approach.
Engaging use cases
Included examples like branded moments, confirmations, and teaching gestures to showcase motion's potential.
Results
Lesson Learned