A simpler and quicker way to become a Westpac customer, rivalling the Neobanks.
Create a streamlined and visually engaging digital onboarding experience for new customers to compete with Neobanks.
Requirement
Use Westpac’s design system and newly rebranded assets to develop a seamless digital onboarding experience, complemented by physical welcome packs and customisable card art.
User Research
We conducted:
Delivered visual design using the Westpac design system.
Incorporated motion design aligned with newly rebranded assets.
Proposed personalised welcome packs and card art to align with the digital experience.
Key Findings:
Simple, one-question-per-screen designs enhance usability and speed.
Illustration use improves user engagement.
Personalisation options, like custom card colors and user-uploaded images, appeal to customers.
solutions
We Developed
A streamlined and personalised onboarding experience
Explored user-friendly layouts and branding consistency across digital and physical touchpoints.
Bespoke welcome packs
Proposed personalised welcome packs with custom card art to match the new digital experience.
Customisable card options
Customers can pick card colors or upload their own images, making the experience more personal.
Enhanced brand engagement through interactive designs
We designed interactive loading animations and visual elements that not only reduced user frustration during wait times but also reinforced Westpac's brand identity.
