Switchboard

Switchboard

Switchboard is a cloud-based SaaS platform designed to streamline supply chain management by unifying multiple systems through one seamless integration. It simplifies inventory management, orders, and document handling, making supply chain operations more efficient for businesses.

The Challenge

The Challenge

The Challenge

Switchboard faced the challenge of modernising how traditional supply chain clients connect and interact with suppliers. These businesses were juggling outdated, disconnected systems that complicated everyday processes. The goal was to create an intuitive, all-in-one platform that would simplify these operations and boost productivity.

Requirement

• Seamless integration: Ensure interoperability with multiple supply chain systems and EDI (Electronic Data Interchange) processes. • User-centric design: Build an easy-to-navigate interface tailored to non-technical users. • Optimised marketing site and pricing pages: Create compelling designs for both mobile and desktop platforms. • Reuseable design components: Increase efficiency for future updates by creating modular design elements.

User Research

We conducted:

Collaborating with key decision-makers and engineers to identify core platform needs.

Usability testing with early adopters to gather feedback on initial design concepts.

Iterative refinement: Incorporating feedback into design revisions to ensure usability.

Key Findings:

Unified multiple legacy systems into one accessible platform, simplifying complex supply chain processes.

Introduced tools for managing EDI, streamlining communication between partners.

Developed a dashboard allowing businesses to manage orders, inventory, and documentation efficiently in real-time.

solutions

We Developed

Optimised Marketing Presence

Designed and developed responsive marketing and pricing pages for both mobile and desktop use to enhance brand visibility and user acquisition.

Reusable Design Components

Enabled the Switchboard team to quickly adapt and scale the design for future needs.

Automated Notifications and Alerts

Integrated automated alerts to notify users of key supply chain events like low inventory or pending orders.

Advanced Reporting and Analytics Tools

Developed in-depth analytics features, enabling businesses to track performance metrics and optimise supply chain strategies.

Results

Improved Operational Efficiency: Businesses reported a significant reduction in time spent on repetitive tasks.

Increased Platform Adoption: A smoother user experience helped onboard more customers.

Enhanced Engagement: Streamlined marketing and pricing pages boosted conversion rates.

Improved Operational Efficiency: Businesses reported a significant reduction in time spent on repetitive tasks.

Increased Platform Adoption: A smoother user experience helped onboard more customers.

Enhanced Engagement: Streamlined marketing and pricing pages boosted conversion rates.

Lesson Learned

Collaboration ensures alignment: Working closely with key stakeholders from the start led to a product that aligned with Switchboard’s business goals.

Modular design saves time: Creating reusable components accelerated future design updates.

User feedback is essential: Early usability testing helped identify pain points and refine the final product.

Collaboration ensures alignment: Working closely with key stakeholders from the start led to a product that aligned with Switchboard’s business goals.

Modular design saves time: Creating reusable components accelerated future design updates.

User feedback is essential: Early usability testing helped identify pain points and refine the final product.

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