HiveXchange is a B2B marketplace platform designed to streamline transactions between suppliers and buyers, offering efficient management of orders, offers, and communication within a secure digital environment. It supports various user roles, making collaboration within and between companies seamless.
HiveXchange needed a platform to help sellers manage transactions easily, targeting businesses still relying on multiple disconnected systems. The key objective was to develop a user-friendly solution that ensured secure data management while supporting quick responses and efficient communication.
Requirement
Simplified order and communication management for users juggling multiple offers. Enhanced security controls to protect business data and prevent information leaks. Role-based access for different user roles across company teams. Intuitive notifications to boost response speed for orders and inquiries.
User Research
We conducted:
Collaborating with key stakeholders to identify business challenges.
Testing early prototypes to align user flows with business goals.
Analysing industry practices to identify gaps in other B2B platforms.
Key Findings:
Organised notifications to help users quickly respond to time-sensitive updates like order requests.
Enabled targeted offers and marketing through buyer segmentation, ensuring personalised pricing strategies.
Implemented tools allowing companies to control user access and ensure data remained safe, preventing unauthorized use by former employees.
solutions
We Developed
Real-Time Activity Monitoring
Allowed managers to oversee transactions and communications for transparency and efficient oversight.
Dynamic Motion Design
Enhanced the user interface with subtle animations, making navigation smoother and more intuitive.
Flexible User Role Setup
Provided support for different roles within companies, ensuring users only accessed relevant features and information.
Customisable Offer Templates
Allows sellers to quickly generate and modify offers for recurring deals, improving efficiency.
