IOU is a fintech platform designed to make borrowing and lending money between friends and family simple, secure, and transparent. The app ensures trust through built-in financial safeguards, making personal lending manageable and accountable.
Building a platform for personal borrowing posed challenges in ensuring transparency, trust, and security while maintaining ease of use. Compliance with financial regulations and conflict resolution were essential to the solution.
Requirement
Trust-focused design: Ensure transparency for all users. Financial compliance: Align with industry regulations. Conflict resolution tools: Provide easy ways to settle disputes.
User Research
We conducted:
User interviews to understand needs for personal lending and borrowing tools.
Usability testing with early adopters to refine the onboarding experience.
Compliance analysis to ensure alignment with financial regulations.
Key Findings:
Trust and transparency were essential to users.
Dispute resolution features increased user confidence.
Guided onboarding improved engagement rates.
Does the manual check-in process hinder patient
experience and clinic efficiency?
Ideation
Focused on integrating a QR code system that was familiar and accessible.
Wireframing
Outlined the steps involved in the check-in process from a patient's perspective.
Prototyping
Developed a web-based interface that was tested internally.
Refined
Refined the interface based on direct feedback from testing phases.
solutions
We Developed
Advanced Security Features
Implemented encryption and multi-factor authentication to protect user data, ensuring transactions are secure. This robust security layer builds trust among users by preventing unauthorized access.
Real-Time Notifications
Integrated alerts to notify users about upcoming payments and completed transactions, keeping them informed and reducing missed payments or disputes.
Dispute Resolution System
Built-in tools allow users to address conflicts quickly and transparently. This system helps resolve repayment issues or misunderstandings efficiently, reinforcing trust between borrowers and lenders.
Flexible Payment Tracking
Implemented a system where users can track repayment schedules and adjust terms if needed. This feature ensures flexibility and helps maintain healthy relationships by accommodating changing financial situations.
Results
Lesson Learned