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Edition Roasters

Edition Roasters

Edition Roasters is a specialty coffee brand known for its meticulously curated and roasted single-origin coffee. The goal of the project was to create an online platform that could represent the brand's identity and allow customers to purchase products easily.

The Challenge

The Challenge

The Challenge

Edition Roasters needed a user-friendly online store that effectively showcased their coffee offerings and brand ethos. The main objective was to build a platform that would provide a seamless browsing and purchasing experience while reflecting the company’s artisanal approach to coffee.

Requirement

E-commerce functionality: The site needed to support the sale of coffee and merchandise. Mobile-friendly design: Ensuring an accessible shopping experience across devices. Brand representation: The website had to embody the company’s premium and handcrafted aesthetic.

User Research

We conducted:

Stakeholder discussions to understand Edition Roasters' brand values and goals.

Customer feedback analysis to identify user expectations for an online shopping experience.

Competitor review to ensure that the platform provided a unique yet competitive edge.

Key Findings:

Simplicity was preferred to ensure the focus remained on the products.

Mobile optimisation was essential, as a significant portion of users accessed the site on mobile devices.

High-quality visuals were needed to convey the brand's premium nature.

solutions

We Developed

Mobile-Friendly E-commerce Platform

Built on WordPress, the platform provides a seamless user experience across devices, allowing customers to browse and shop easily from smartphones or tablets.

Minimalist Design Approach

Designed a clean, aesthetically pleasing layout that showcases products without distractions, ensuring that the coffee and merchandise remain the focal points.

Secure Payment Integration

Implemented secure payment options to facilitate a smooth checkout process and increase customer confidence.

High-Quality Product Photography

Incorporated large, detailed images of products to highlight the quality and craftsmanship of the coffee offerings.

Results

Increased Online Sales: The new platform saw an uptick in sales as customers found it easier to browse and purchase products.

Improved User Engagement: High-quality visuals and content features helped to keep visitors on the site longer.

Enhanced Mobile Traffic: The responsive design resulted in a significant increase in mobile users and conversions.

Increased Online Sales: The new platform saw an uptick in sales as customers found it easier to browse and purchase products.

Improved User Engagement: High-quality visuals and content features helped to keep visitors on the site longer.

Enhanced Mobile Traffic: The responsive design resulted in a significant increase in mobile users and conversions.

Lesson Learned

Simplicity drives focus: Minimalist design ensures that products are the main attraction.

Mobile-first approach is crucial: Optimizing for mobile users leads to higher engagement and sales.

Quality visuals impact perception: High-quality images can effectively convey a brand's premium nature.

Simplicity drives focus: Minimalist design ensures that products are the main attraction.

Mobile-first approach is crucial: Optimizing for mobile users leads to higher engagement and sales.

Quality visuals impact perception: High-quality images can effectively convey a brand's premium nature.

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