Babymates is an app that facilitates connections among fathers, fostering supportive dad communities worldwide.
Babymates approached us to design an app and landing page for connecting dad communities. At present, there are no existing offerings in the market catering to dads in this manner.
Following usability testing with fathers to identify key features, we designed a completely native iOS and Android app. Since the initial release, we have witnessed dads connecting from all corners of the world.
The chat feature is an excellent tool that enables dads to engage in individual conversations or group chats with other dads.
The Circles feature enables fathers to connect and exchange information with others who have children of similar age, interests, hobbies, or objectives.
We created a landing page, incorporating new brand assets, to spread the word about the Babymates app.
